Hi everyone,
I’ve been running UA + AdMob monetization tests for mobile apps/games and wanted to share a practical checklist that often improves revenue without changing the core product.
1) Ad formats & placement
2) Mediation / bidding basics (if you use it)
3) Geo strategy
4) App performance
5) A/B testing
If you share your app type (game / utility / webview) and top geos, I can suggest a simple test plan for placements & frequency caps.
Hope it helps.
I’ve been running UA + AdMob monetization tests for mobile apps/games and wanted to share a practical checklist that often improves revenue without changing the core product.
1) Ad formats & placement
- Rewarded: place it on “high intent” moments (extra move, hint, skip timer).
- Interstitial: limit frequency (e.g., every 2–4 completed levels / sessions), never on app start.
- Banner: avoid covering key UI; consider adaptive banners only if it doesn’t hurt retention.
2) Mediation / bidding basics (if you use it)
- If you use mediation, verify each network’s SDK version + test ads first.
- Track fill rate + match rate separately (low match rate usually means poor demand or bad geo mix).
3) Geo strategy
- Split campaigns by tiers (Tier-1 vs rest). Don’t mix everything in one bucket.
- Compare eCPM per country and retention — high eCPM with terrible retention can still lose money.
4) App performance
- Reduce ANR/crashes: revenue drops hard when stability is bad.
- Keep loading screens short; optimize first session time.
5) A/B testing
- Test one change at a time (placement, frequency, rewarded trigger).
- Minimum 3–7 days per test per geo bucket.
If you share your app type (game / utility / webview) and top geos, I can suggest a simple test plan for placements & frequency caps.
Hope it helps.