Memes are powerful, but not sufficient alone. While memes build hype, long-term value comes from community trust, gamification, and token utility. A memecoin marketing should also offer a compelling reason to hold whether that’s staking rewards, in-game currency, or DAO participation. Use memes to draw in users, but reinforce that interest with token use cases, roadmap milestones, and daily community engagement. Host live events, AMAs, and giveaways to sustain attention. Leverage humor to lower entry barriers, but provide value to convert spectators into holders. Ultimately, a viral meme should lead to sticky utility.