Hey everyone,
When it comes to advertising, most conversations revolve around tools — scaling with Facebook Ads, cracking TikTok, optimizing ROAS.
But here’s the thing:
Visibility without clarity just burns cash.
Before launching any campaign, you need to pause and ask sharper questions:
Forget the dashboards for a moment. Instead of relying on keyword tools or surface-level research, go deeper.
There are places where real conversations are happening.
Raw. Unfiltered. Often ignored.
If you look closely, you’ll start seeing patterns — things people wish they had, things they’re tired of hearing, and gaps waiting to be filled.
These insights don’t shout — they whisper.
But if you catch them, you’ll know exactly how to position your offer before spending a single euro on ads.
That’s when your message hits.
Because it wasn’t made for “everyone” — it was built for them, based on what they’ve already said.
More threads coming soon — I’ll dive deeper into how to extract these patterns, cluster objections, and build angles that convert.
Curious to hear how you approach this early stage.
Let’s talk.
— Jean Pari
When it comes to advertising, most conversations revolve around tools — scaling with Facebook Ads, cracking TikTok, optimizing ROAS.
But here’s the thing:
Visibility without clarity just burns cash.Before launching any campaign, you need to pause and ask sharper questions:
- What do your ideal customers really care about?
- What’s frustrating them over and over?
- What’s already being offered — and how is the market reacting?
Forget the dashboards for a moment. Instead of relying on keyword tools or surface-level research, go deeper.
There are places where real conversations are happening.
Raw. Unfiltered. Often ignored.
If you look closely, you’ll start seeing patterns — things people wish they had, things they’re tired of hearing, and gaps waiting to be filled.
These insights don’t shout — they whisper.
But if you catch them, you’ll know exactly how to position your offer before spending a single euro on ads.
That’s when your message hits.
Because it wasn’t made for “everyone” — it was built for them, based on what they’ve already said.
More threads coming soon — I’ll dive deeper into how to extract these patterns, cluster objections, and build angles that convert.
Curious to hear how you approach this early stage.
Let’s talk.
— Jean Pari