You are probably familiar with Google AdSense. If not, here’s a three-step recap for you:
Step 1 – Add your ad inventory
Step 2 – Advertisers bid on your ad spaces
Step 3 – Cash in your earnings
Google AdSense is one of the most popular advertising platforms that allows publishers to earn money from displaying programmatic ads on their websites. It’s a free platform connecting the website owner with advertisers.
Today, we’ll go through everything you need to know before you start making money with Google AdSense.
Google states: ”AdSense works by matching ads to your site based on your content and visitors. Advertisers who want to promote their products create and pay for the ads. Since these advertisers pay different prices for different ads, the amount you earn will vary.”
These ads come from Google Ads, which is a platform used by advertisers. To decide which ad appears on your website, Google AdSense runs an auction where the highest bidder among Google Ads advertisers wins. You’ll earn money each time someone clicks on your ad.
Step 1 – Add your ad inventory
Step 2 – Advertisers bid on your ad spaces
Step 3 – Cash in your earnings
Google AdSense is one of the most popular advertising platforms that allows publishers to earn money from displaying programmatic ads on their websites. It’s a free platform connecting the website owner with advertisers.
Today, we’ll go through everything you need to know before you start making money with Google AdSense.
Table of Contents:
- How Does Google AdSense Work?
- Google AdSense Pros and Cons
- Google AdSense Requirements
- How Much Can You Earn From Google AdSense?
- AdSense Ad Types
- How To Make Money with Google AdSense?
How Does Google AdSense Work?
To get started, you need to create a Google AdSense account. Then, add a small piece of code to your website, and that’s it. Later on, Google will display programmatic ads on your website to users.Google states: ”AdSense works by matching ads to your site based on your content and visitors. Advertisers who want to promote their products create and pay for the ads. Since these advertisers pay different prices for different ads, the amount you earn will vary.”
These ads come from Google Ads, which is a platform used by advertisers. To decide which ad appears on your website, Google AdSense runs an auction where the highest bidder among Google Ads advertisers wins. You’ll earn money each time someone clicks on your ad.
Google AdSense Pros and Cons
Pros
- It’s free to join.
- Suitable for small publishers (<100k monthly visitors).
- The setup process doesn’t require technical knowledge.
- Auto Ads option automatically tailors ads to your website and adjusts them to every screen size.
- Can monetize multiple websites with one AdSense account.
- It can be used to monetize Blogger.com or YouTube content (subject to requirements).
Cons
- Only one demand partner (Google)–cannot sell ad impressions for the highest price like with header bidding.
- Google takes 32% commission of the total ad revenue.
- If you don’t meet the AdSense payment threshold ($100 or €70), you won’t get paid until the month when the overall earnings meet the threshold.
- If your account is terminated, you won’t be able to use AdSense again and, in some cases, monetize content with other Google products, like Google Ad Manager.
- Google can terminate your account without warning.
- Auto Ads feature can sometimes put two ads together or display a blank space instead of an ad, which is bad for the user experience.