The most advanced and reliable module to work with Google Tag Manager! Add an advanced and customizable data layer on every page of your shop and connect any other services you like in a few clicks (Analytics, Fb Pixel, Adwords...).
Info: https://addons.prestashop.com/ru/analytics-...rce-ua-pro.html
Compatibility v1.5.0.0 - v1.7.6.1
Google Analytics Enhanced Ecommerce:
This module sends much more information than classic Google Analytics (or Universal Analytics), so you can get more accurate ecommerce reports. Learn more about your ecommerce business: shopper and buying behavior, economic performance, merchandising success, product attribution...
Why use Google's Tag Manager?
"A tag management system (TMS) replaces hard-coded tags used for marketing, analytics and testing on a website with dynamic tags that are easier to implement and update.
A tag management system also boosts your page by collecting all your tags and loading them asynchronously.
Info: https://addons.prestashop.com/ru/analytics-...rce-ua-pro.html
Compatibility v1.5.0.0 - v1.7.6.1
Google Analytics Enhanced Ecommerce:
This module sends much more information than classic Google Analytics (or Universal Analytics), so you can get more accurate ecommerce reports. Learn more about your ecommerce business: shopper and buying behavior, economic performance, merchandising success, product attribution...
Why use Google's Tag Manager?
"A tag management system (TMS) replaces hard-coded tags used for marketing, analytics and testing on a website with dynamic tags that are easier to implement and update.
A tag management system also boosts your page by collecting all your tags and loading them asynchronously.
