Web 3 marketing focuses on decentralized platforms, NFTs, and blockchain adoption. Unlike traditional marketing, it emphasizes community engagement, transparency, and token-driven incentives. For blockchain projects, it ensures that the target audience is actively involved in governance, token adoption, and social engagement. Strategies include social media campaigns, influencer collaborations, content marketing, and interactive events like AMAs. By leveraging Web 3 tools, projects can build loyalty, trust, and organic growth, which is critical for long-term success.