Targeting the right audience for your ICO involves using demographic analysis, tracking user behavior, and utilizing platforms that are frequented by crypto investors like Twitter, Reddit, and Telegram. It’s also important to create content and ad campaigns that speak directly to your audience’s interests and pain points. If you're looking to refine your approach, partnering with a crypto marketing agency that understands the nuances of ICO promotions can make a significant difference in reaching and engaging the right investors.