I need specific documentation on successful A/B testing
- Thread starter vongan93
- Start date
I just want to ask if anyone here has experimented with multivariate tests instead of classic A/B? I’ve seen better insights sometimes when testing multiple elements at once, like headlines and buttons together. Curious what tools you all used for tracking and if sample size ever gave you trouble splitting more than two versions.
I struggled with proper test structuring too until I figured out how much the setup stage matters. Clear naming and separating control and variants early helps avoid mix-ups later. For frontend tests, someone asked me what is Playwright and I found out it's super useful for automating scenarios before you even split traffic, especially if manual QA slows you down.