Hello everyone
GA4 was theoretically going to be the revolution in web metrics analysis, but far from it, at least in my experience, it generates a 30% deviation in conversions compared to the real Shopify data.
Has anyone managed to solve it? This generates problems when setting up Google Ads campaigns, I am investigating how to tune it through Google Tag Manager, I'll keep you informed.
GA4 was theoretically going to be the revolution in web metrics analysis, but far from it, at least in my experience, it generates a 30% deviation in conversions compared to the real Shopify data.
Has anyone managed to solve it? This generates problems when setting up Google Ads campaigns, I am investigating how to tune it through Google Tag Manager, I'll keep you informed.