🔑 Top Google Ads Tips for Better Performance

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Top Google Ads Tips for Better Performance​

1. Use Specific Keywords (Not Broad Ones)​

• Target keywords with clear intent.
• Example: Instead of “shoes,” use “buy men’s running shoes online.”

2. Create Tightly Themed Ad Groups​

• Group related keywords together in separate ad groups.
• This makes your ads more relevant and improves your Quality Score.

3. Always Write Strong Ad Copy​

• Highlight benefits, not just features.
• Use calls-to-action (CTA) like “Shop Now,” “Get Free Trial,” or “Start Today.”

4. Use Ad Extensions​

• Add sitelinks, callouts, phone numbers, location, etc.
• This makes your ad larger and more clickable.

5. Match Ad Text to Landing Page​

• Keep your message consistent from ad to website.
• This boosts Quality Score and conversion rate.