NFTs have become a cornerstone of Web 3 marketing due to their ability to create exclusivity, loyalty, and utility for users. Brands are increasingly using NFTs as access passes, loyalty rewards, or collectibles tied to real-world benefits. For example, an NFT could unlock premium services, grant voting rights in community decisions, or serve as a membership badge. Marketing campaigns that leverage NFTs not only engage users but also provide a sense of belonging. Furthermore, NFTs can turn fans into brand ambassadors by rewarding them with tradable assets that hold value. As more businesses adopt Web 3 strategies, NFTs will continue to play a central role in customer engagement and retention.