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Start by using descriptive, keyword-rich file names and alt text to make your images more relevant and accessible. Compress images to reduce their file size, which helps with faster loading times. Choose the right format—JPEG for photos and PNG for graphics—and ensure your images are responsive...

To effectively use user-generated content while maintaining brand control, start by setting clear guidelines for acceptable content to ensure it aligns with your brand values. Monitor and curate the content actively to maintain quality and relevance. Use branded hashtags or specific campaigns to...

Digital marketing plays a pivotal role in e-commerce by shaping how businesses attract and engage with customers online. It involves various strategies such as search engine optimization (SEO) to improve site visibility, pay-per-click (PPC) advertising to drive targeted traffic, and social media...