1/
If you're relying solely on Facebook's auction bidding, you're probably overpaying or fighting for unstable traffic.
Let me show you a smarter way
reservation-based buying.
2/
What’s reservation-based traffic?
It means locking in impressions at a fixed CPM (cost per 1,000 views) — not battling in real-time bids. You “reserve” ad placements ahead of time.
3/
Why it works better:
Predictable spend
Guaranteed visibility
Lower CPMs in many cases
More control over ad placement & delivery
Perfect for scaling with confidence.
4/
Bidding can spike due to competition.
Your CPM jumps.
🫤 Your results fluctuate.
But with reservation, you lock in your rate and your slots — especially useful during peak seasons or launches.
5/
Ideal for:
6/
Pro tip: Use Meta’s “Reach and Frequency” buying if you have access. It lets you plan campaigns up to 90 days in advance with fixed costs.
You’ll thank yourself later.
7/
If you’re still running 100% auction ads, try shifting 20–30% to reservation-based.
You’ll likely get better reach and results for the same or less budget.
If you're relying solely on Facebook's auction bidding, you're probably overpaying or fighting for unstable traffic.
Let me show you a smarter way
reservation-based buying.2/
What’s reservation-based traffic?
It means locking in impressions at a fixed CPM (cost per 1,000 views) — not battling in real-time bids. You “reserve” ad placements ahead of time.
3/
Why it works better: Predictable spend Guaranteed visibility Lower CPMs in many cases More control over ad placement & deliveryPerfect for scaling with confidence.
4/
Bidding can spike due to competition. Your CPM jumps.🫤 Your results fluctuate.
But with reservation, you lock in your rate and your slots — especially useful during peak seasons or launches.
5/
Ideal for:- Launch campaigns
- Retargeting warm audiences
- Evergreen funnels needing stable spend
- Geo-targeted or niche campaigns where competition drives up bid prices
6/
Pro tip: Use Meta’s “Reach and Frequency” buying if you have access. It lets you plan campaigns up to 90 days in advance with fixed costs.You’ll thank yourself later.
7/
If you’re still running 100% auction ads, try shifting 20–30% to reservation-based.
You’ll likely get better reach and results for the same or less budget.