Overview
Automatically install the Google Analytics 4 tag. Collect relevant data on your customers' activity with GA4. Follow their journey in real time and anticipate their needs with the predictive features of Google Analytics 4.
Description
Our module installs on your store
the Google Analytics 4 tracking tag which is based on the innovative Google machine learning technology. Thanks to this intelligent tag, you will be able to benefit from
all the latest generation of Analytics reports that allow an in-depth understanding of your business, your customers' profile and their behavior towards your products. Track your customers' activity in real time, analyze current sales trends, anticipate their future actions, study your potential revenues according to different parameters, etc. Google's predictive metrics will help you improve your marketing decisions and optimize your budget for a better return on investment!
In addition to all the basic events automatically collected, the tag installed on your site by our module is configured to detect
events recommended for e-commerce and more! Also enable GA4 enhanced measurements for even more collected data.
TAKE ADVANTAGE OF AN ULTRA-SIMPLE, PERSONALIZED AND GUIDED CONFIGURATION
Simply enter your GA4 measurement ID and start collecting your first data!
Moreover, the flexibility of the module allows you
to adapt the tag to your theme if it uses custom HTML elements for any event triggered by a click (select item from list, remove item from cart, log in etc...). You also benefit from advanced settings such as selecting order statuses associated with refunded or partially refunded orders, or customizing the conversion values sent to Google.
Finally, as always with the BusinessTech modules,
each configuration step is explained and accompanied by detailed step-by-step documentation.
CONSENT MODE AND COMPLIANCE WITH REGULATIONS ON THE USE OF PERSONAL DATA
Unlike the previous generation of Analytics tags, the GA4 tag takes into account the new privacy needs of merchants. By combining our Google Analytics module with a cookie consent banner module that complies with Google's V2 consent mode, you'll be collecting information
while respecting your users' cookie preferences.
If, in addition, you use Presta-Module's "Advanced Cookie Banner" as cookie consent banner module, you can even take into account different levels of consent (marketing, statistical, etc.) with regard to cookies. "Advanced Cookie Banner" is available here : https://addons.prestashop.com/en/legal/24853-advanced-cookie-banner-google-consent-mode-v2.html
