Link
https://addons.prestashop.com/en/an...ag-manager-enhanced-ecommerce-ga4-ua-pro.html
Overview
The most advanced and reliable module to work with Google Tag Manager!
Add an enhanced and customized datalayer on every page of your shop and plug every others services you like in few clicks (Analytics, Fb Pixel, Adwords...).
Compatible with GA4 !
Description
Google Analytics Enhanced Ecommerce (GA4 & UA) :
This module sends a lot more information than classic Google Analytics (or Universal Analytics), so you can have more accurate ecommerce reports.
Know more about your e-commerce : Shopping and purchasing behavior, Economic performance, Merchandising success, Product Attribution...
Why use Google Tag manager ?
A Tag Management System (TMS) replaces hard-coded tags that are used for marketing, analytics, and testing on a website, with dynamic tags that are easier to implement and update. A tag Management system also increases your Page speed assembling all your tags and load them asynchronously.
Why use our module ?
Our module generates a very complete datalayer so you can make the most of Google Tag Manager.
Moreover, the installation is very straightforward (1 clic in Prestashop, and a configuration file for GTM, compatible with GA4, Universal Analytics, and more!)
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Benefits
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Analyze website traffic
Features
Covers every aspect of Universal Analytics Enhanced Ecommerce GA4 and UA
Works with Google Tag Manager (GTM)
Complete and dynamic Datalayer on every page
GA4 events: login, sign_up, search, add_shipping_info, add_payment_info, add_to_cart, remove_from_cart, begin_checkout, purchase, refund, select_item, view_cart, view_item, view_item_list and more useful events!
Compatible with multi-shop feature (with different ID for each shop)
Track with accuracy orders
Compatible Enhanced conversions
Work with classic checkout
Work with One Page Checkout
Compatible with GTM server-side tracking
Total paid amount (w/wo taxes, wholesale price …)
Shipping Fees
Taxes
Customer informations (email, address, new customer, past orders...)
What's New
Last update on February 2024, written in English by the developer when submitting new versions
Add a configuration to exclude orders from the resend feature (based on order payment)
Rework refund system and fix bug with partial refund
Fix an error which prevents resending orders manually (without automatic option enabled)
Fix a bug with partial refund on product without variants
