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Module Google Tag Manager Enhanced Ecommerce (UA) - PRO (4.3.1)
more info here:
Module Google Tag Manager Enhanced Ecommerce (UA) - PRO
The most reliable and advanced module to work with Google Tag Manager! Add an improved and personalized Datalayer to every page of your shop to connect any other service easily (Analytics, Fb Pixel, Adwords ...).
Google Analytics Enhanced E-commerce (advanced e-commerce):
This module sends much more information to Google Analytics than the basic implementation, in order to have advanced e-commerce reports that will allow you to improve the efficiency of your customer journey, as well as your conversion.
You will be able to have the detail of the orders very precisely (with full or partial refund), the performances of the products as well as the performances by category of products, the displays of the products, the additions / deletion to the basket, the process of payment (how many Customers leave at the time of payment selection? Who are the customers who drop their cart when selecting the delivery method ...)
Why use Google Tag Manager?
Implementing Google Analytics via Google Tag Manager (GTM) has many benefits. Once GTM set up, you can configure all your Javascript tags via an easy to use interface. You will benefit from many pre-configured tags, such as Adwords, Google Trusted Stores, Clicktail, crazyegg and many others.
GTM can also improve performance by grouping all your tags and loading them asynchronously.
