In 2025, competition among crypto tokens is fierce, making adoption a critical goal. Airdrops marketing act as an entry point for new users who may not otherwise engage with a project. When tokens are distributed for free, recipients are incentivized to explore the ecosystem whether it’s staking, trading, or participating in governance. Airdrop marketing services align campaigns with project objectives, ensuring that distribution reaches the right audience. For example, targeting DeFi users with an airdrop increases the chances they’ll engage with DeFi features. Beyond adoption, airdrops foster loyalty by rewarding early supporters. Strategic airdrops serve as growth hacks, turning curious users into active community members and long-term investors.