Local SEO boosts online visibility by optimizing a business's online presence for local searches. This involves claiming and optimizing Google My Business listings, ensuring accurate NAP (Name, Address, Phone Number) information across online directories, and generating positive reviews. By incorporating location-specific keywords and creating localized content, businesses can rank higher in local search results. Additionally, optimizing website meta tags, creating location-specific landing pages, and participating in local business directories enhance visibility. Local SEO helps attract nearby customers, increases foot traffic, and improves online conversions, ultimately driving business growth within specific geographical areas.