Updating your Google My Business (GMB) listing regularly is essential to maintain accuracy and engage potential customers. As a Google My Business expert, it is recommended to update your listing at least once a month or whenever there are changes in your business, such as operating hours, contact details, or services offered. Regular updates, including adding fresh photos, responding to reviews, and posting updates or offers, signal activity and relevance to search engines and customers. Consistent management not only improves your local SEO rankings but also ensures your business remains trustworthy and appealing to your audience. Stay active for optimal results!