- Segment your audience: Different users have different reasons for visiting your site, so your emails should reflect those differences.
- Write engaging subject lines: Keep your subject lines short and impactful, as many people check their emails on mobile devices.
- Create a strong call to action: Make sure your CTA button corresponds to the link destination.
- Use email marketing automation: Automated emails have higher open and click-through rates than regular emails.
- Focus on a single goal: Readers receive hundreds of emails daily, so ensure your emails are read once they are clicked on.
- Inform recipients of frequency: Let people know how often you'll be messaging them.
- Personalize your campaigns: Personalized emails have higher open and click-through rates.
Other ecommerce email marketing strategies include:
- Creating a welcome email series
- Rewarding loyal customers
- Using a well-designed and responsive email
- Split testing your campaigns
- Sending abandoned cart emails
- Sending back-in-stock alert emails
- Taking advantage of seasonal promotions
- Tracking your results
