Objective Setting & Campaign Type Selection: The foundational step is to clearly define the campaign's goal. Google Ads offers diverse campaign types tailored to specific objectives:
- Search Campaigns: Ideal for capturing immediate intent by showing ads to users actively searching for specific products or services. Focus on keywords.
- Display Campaigns: Best for brand awareness and reaching a broad audience across millions of websites and apps. Focus on visual ads and audience targeting.
- Shopping Campaigns: For e-commerce businesses to display product listings directly in search results. Requires a Google Merchant Center feed.
- Video Campaigns (YouTube): Engaging users on YouTube for brand awareness, lead generation, or conversions.
- App Campaigns: Promoting mobile app installs and in-app actions.
- Performance Max: An automated, goal-based campaign type that runs across all of Google's channels.