THE BEST PRESTASHOP THEME - SEO, UX
DEMO: https://www.seo-presta.com/template-prestashop-seo/
Fashion SEO is the result of several years of reflection and development to propose the most relevant and most optimized template for the SEO of PrestaShop 1.7. Nothing has been neglected, it’s the PrestaShop template that will give you the most chances to position yourself on the Google search engine!
The reality of the premium template market for PrestaShop
We have all bought and installed templates for our own PrestaShop stores or for those of our customers… And most of the time it’s the same disappointment! The SEO standards are not respected, the code is heavy, there are too many requests, the Hn markup is catastrophic, the CSS is badly coded, there are too many integrated modules, etc… In the end, you have to change template when it’s too catastrophic, or put your fingers inside to correct everything that’s wrong, when possible of course. It’s always a waste of time and money! Theme developers are not SEOs and we know very well that what they are aiming for above all is a maximum of features to meet a maximum of needs while neglecting performance. This doesn’t prevent them, however, from displaying « SEO optimized » on their template descriptions… which is quite misleading for buyers and always leads to disappointment behind!What we guarantee with Fashion SEO template
In order to succeed in this SEO template project, we worked in collaboration with a SEO agency expert in PrestShop solution. Today we propose you the ideal template to give a maximum of Google visibility to your PrestaShop store.We also brought in Guillaume Attias, an expert in neurosciences and cognitive sciences applied to sales efficiency, to optimize the UX and neuro-ergonomics of our PrestaShop theme.
SEO / UX optimizations of the template
General structure
- Clean and light code
- Exemplary Hn markup on all pages (H1, H2, H3, etc)
- Optimization of the number of requests when pages are loaded
- Lazy loading to optimize image loading and page load performance
- Thematic siloing via a dedicated module
- Obfuscated mega-menu to combine UX and SEO
- Optimization of internal linking and crawl thanks to silos and obfuscation technique
- Google Analytics, Google Search Console and Facebook Pixel tracking, integrated into the theme
- Possibility to activate or not the « Quick view » pop-up on the product listings in desktop version
- Deactivation of the « Quick view » pop-up on product listings in mobile version
Header
- Baseline of the site at the top of the page (top bar)
- Dynamic obfuscation of menu items according to silos in order to combine UX and SEO
- Obfuscation of links to change languages (except on the home page) or currencies
- Obfuscation of the « My Account » button link
Home page
- H1 tag and SEO text loaded first in the source code (SEO optimization) but displayed at the bottom of the page for visitors (UX optimization) thanks to the use of CSS flex
- Semantically rich page thanks to numerous text contents
- Obfuscation of links from the brand carousel
- Extract of the latest posts from a WordPress blog (optional, can be disabled in the theme options)
Category pages
- Description of the categories without text limit thanks to the button « Read more ».
- For each product displayed: only one link is made to the product page (no multiplication of the same link to the same page)
- Display of the summary of the products
- Add SEO text at the bottom of the page to enrich categories semantically
- Optimized pagination to avoid content duplication: beyond page 1, the category description and SEO text are hidden
Product pages
- ALT tags automatically generated on product photos (if not already filled in)
- UX-oriented presentation
- Highlighting of brands with obfuscated links to avoid breaking silos
- Social network sharing buttons (with obfuscated links)
Footer
- Permanently visible elements of reassurance
- Choice between no-follow links or obfuscated links
- GDPR checkbox for the subscription to the newsletter
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