Generating quality content and placing it in an effective way throughout your Shopify theme has huge implications for the success of your store — not only can you use content marketing strategies to draw in new customers, but well-written content such as product descriptions and page copy are key in optimizing your conversion rates.
The blog is a built-in, sometimes overlooked feature available to all Shopify stores and it can also be an effective tool for increasing your reach and even boosting SEO. Here’s how to use to best advantage:
However, if this blog layout isn’t included in your Shopify theme, it requires custom CSS, HTML and JavaScript to properly accomplish. It also requires modifying the Shopify theme code, which can make it more difficult to upgrade later.
Spend time researching the types of search terms shoppers are using to find your site, paying special attention to queries that appear to be a question or have clear purchase intent. Then, create blog posts that match these search terms in both the title and throughout the content.
Of course, you’ll also want to make sure the blog post adequately answers questions or starts viewers on the purchase path.
While there's certainly nothing wrong with creating content that uses keywords prominently, it's also important to make sure the piece still brings value to the reader, whether it's answer some questions about your products or company or giving them useful tips.
The blog is a built-in, sometimes overlooked feature available to all Shopify stores and it can also be an effective tool for increasing your reach and even boosting SEO. Here’s how to use to best advantage:
Don’t worry about having a fancy blog layout
Many store owners look for ways to update or completely change their blog layout, including using the “block” or “masonry” style that Pinterest made so popular where each blog post appears, typically with a photo or image, in blocks that either line up in rows or “stack” on top of each other.However, if this blog layout isn’t included in your Shopify theme, it requires custom CSS, HTML and JavaScript to properly accomplish. It also requires modifying the Shopify theme code, which can make it more difficult to upgrade later.
Do invest in quality content that’s targeted to your audience
Instead of customizing your theme to alter the blog layout, put your energy toward developing compelling, quality content for your store’s blog or blogs. At the end of the day, having one blog layout over another layout likely isn’t going to improve your sales or interaction with your content if the blog posts themselves aren’t fun and engaging to read.Spend time researching the types of search terms shoppers are using to find your site, paying special attention to queries that appear to be a question or have clear purchase intent. Then, create blog posts that match these search terms in both the title and throughout the content.
Of course, you’ll also want to make sure the blog post adequately answers questions or starts viewers on the purchase path.
Don't create content just to create content
It's easy to get caught up in creating content, especially long tail focused content, that's just poorly written text designed to target specific keywords.While there's certainly nothing wrong with creating content that uses keywords prominently, it's also important to make sure the piece still brings value to the reader, whether it's answer some questions about your products or company or giving them useful tips.