DeFi projects face evolving regulation. Many countries now treat token distributions and yield incentives as securities or financial instruments. Defi Marketing campaigns must clearly disclose risks price volatility, smart contract bugs, and lock-up terms. Use disclaimers prominently on all materials. Advertising regulations apply: channels like YouTube or Twitter require financial product disclaimers and may require user-country filtering. Data privacy compliance (GDPR, CCPA) arises when gathering user emails or analytics. Taxation transparency is essential offering tools or guides for reporting gains. Avoid misleading promises like “risk-free high yield.” Ensure influencer transparency to prevent regulatory pushback. Finally, monitor jurisdictions like the US, EU, and India for evolving frameworks (e.g., MiCA, RBI’s stablecoin policy). Work with legal counsel, update documentation regularly, and create internal compliance checklists for marketing assets.