What is the importance of meta tags in SEO?
What is the importance of meta tags in SEO?
- Thread starter priyankarajput
- Start date
Meta tags are an important part of on-page SEO (on-page optimization) and help search engines and users better understand the content of your website. Here are some key meta tags and what they mean: Meta title: It is the most important meta tag in terms of SEO. It appears in the search results (SERP) and in the name of the browser bookmark. It should be brief, descriptive and unique. Google takes it into account when ranking search results. The recommended range is 55–60 characters. Meta description: It only appears in search results. It is supposed to influence the click-through rate from organic search. Write it in such a way that it follows the content of the page and is interesting for users. Keyword meta tag: While it is not directly relevant to search engine rankings, it can still attract users. Try using topic relevance instead of exact keyword occurrences. Remember that Google is always improving and SEO is changing. Proper use of meta tags is important, but it is no longer the only factor in search engine rankings