The Google Product Feed extension allows you to create a real-time feed to supply product information to Google Merchant Center, a prerequisite for setting up Product Ads.
Why use this?
- Imports product data to Google Merchant Centre, but gives you full control over your ad setup & spend
- Maximize your campaign performance, and minimize your costs by improving product data quality with our extensive list of supported fields allowing you to provide the richest possible data to Google
- Improve your product quality scores by mappin existing product data onto Google’s required fields from your site’s taxonomies, attributes or product fields
- Capture additional data recommended by Google not normally held in WooCommerce using the plugin’s additional data entry fields
- Lower your data entry burden with store-wide defaults, category-level data entry, or product-specific information against products or even individual variations if required
- Add rich data more easily with full support for WooCommerce’s importer and REST API for bulk importing data
- On-demand feed shows the latest information for your products, maximising product approvals
- Integrates with a wide range of common WooCommerce extensions
- Extensive documentation covering setup and customisation and
- Rich set of WordPress filters and actions allowing flexible customisation if necessary
- Get your products found more easily with support for Google’s local product feeds, and review feeds
- Keep control over your product listings with category-specific feeds and individual product submission opt-out
Once your products have imported into Google Merchant Centre they’ll be available to your linked Google Adwords account, giving you the flexibility to set up product ads as you want. Using the full power of Google Adwords – you’re in full control of your ad setup and budgets.
info: https://woocommerce.com/products/google-product-feed/
